The Pool 网站是一个致力于女性励志生活、生活方式、美容化妆、美食家居等方面资讯报道，由英国广播公司的音乐主持人 Lauren Laverne和RED杂志编辑Sam Baker联合创办。

引用Baker的话：Whenever we talk to people, big internet users, people who are on their phones all the time, they felt completely overwhelmed with content, and if you look at how most people are delivering content, they are just producing huge amounts and hoping things will stick, and the quality of that is not always great.

We want to take a converse view and say ‘what’s the content she wants, where is she and how do we put that into her life?’