GoodGuide:生活购物导航网是一个充上健康和购物评估的平台，该平台成立于2007年，由美国加州大学教授奥罗克及其团队创办，通过分析每个产品的健康指数来为用户推荐更加环保健康的消费品。

GoodGuide为用户提供世界上最大最可靠的产品信息资源。这些信息涵盖了消费产品的健康、环境以及社会影响。有了GoodGuide，你可以找到更健康、更绿色、更有社会责任的产品。你可以搜索或浏览超过145,000种食品、玩具、个人护理和家用产品，可以轻易地了解同一种类产品中最好的和最坏的产品。

此外，你可以根据GoodGuide科学家们的的专业和成熟的分级系统来简化复杂的令人迷惑的产品信息；通过下载手机应用软件来快速的查询你想要了解的产品信息。

GoodGuide科学团队成员组成有:化学家、生物学家、营养学家、社会学家，以及生命周期分析专家，他们通过科学的方法针对市场上的产品进行评估，帮助用户购买健康的生活用品。GoodGuide使命是帮助消费者做出购买决策，随着越来越多的消费者在购买更好的产品，零售商和制造商面临着引人注目的激励机制，使得安全，环境可持续发展和生产的产品使用道德采购的原材料和劳动力。

生活中的必需品质量影响人们的正常生活，第三方评估报告要比直属的管理部门全面的多，单方面的监管机制很大程度上受到质疑，因为科学的分析产品是科学的鉴证，不代表任何感情因素在内。

GoodGuide is in business to provide authoritative information about the health, environmental and social performance of products and companies. Our mission is to help consumers make purchasing decisions that reflect their preferences and values. We believe that better information can transform the marketplace: as more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor.

GoodGuide was founded in 2007 by Dara O'Rourke, a professor of environmental and labor policy at the University of California at Berkeley. Dara is one of the world's leading academic experts on global supply chains - tracking product life cycles from resource extraction into manufacturing, through consumer use to disposal. Products often have hidden and sometimes disturbing stories - stylish apparel made in Asian sweatshops, or baby care products containing cancer-causing chemicals. Dara realized how little we know about the products we bring into our homes every day. Information was either unavailable, too complex to understand, or biased, as marketers make unsubstantiated claims that their products are natural or safe.

To address the consumer marketplace's need for better information, GoodGuide has assembled a team of scientific and technology experts to take on the challenge of organizing the world's product information. Our Chief Scientist is Bill Pease, an expert in chemical risk assessment and creator of the web's top pollution information resource, scorecard.org. His science team includes specialists in life cycle assessment, environmental engineering, chemistry, nutrition and sociology. Together we are working to acquire and compile high quality data, which we then organize and transform into actionable information for consumers. Learn moreabout our complete team.

GoodGuide is funded by several prominent venture capital funds, including New Enterprise Associates, Draper Fisher Jurvetson and Physic Ventures. GoodGuide earns revenue from companies that purchase advertising and business intelligence products. Neither our investors nor our paying business customers have the ability to influence GoodGuide ratings. Our business customers want to communicate with the influential consumers who use GoodGuide for shopping advice, so GoodGuide offers ads that allow a company to promote its sustainability program (example) or to obtain priority placement for a product as a high scoring alternative on competing product pages (example). Advertising content is always clearly marked as sponsored. Our clients also buy business intelligence reports that compare their performance with competitors across a comprehensive set of health, environmental and social metrics and provide data on what metrics matter most to consumers.